AREAS OF FOCUS
From source code
to search strategy.
A connected approach to how websites work, what their content communicates and how people discover them.
EXPERTISE
Technical foundations.
Strategic direction.
From the structure of a website to the quality of its content and its visibility across search.
Technical SEO
STRONG FOUNDATIONS
Source code, crawling, indexing and site architecture all shape how a website is discovered and understood. I connect technical analysis with clear priorities for the people implementing the work.
Read the related guideGEO & AI search
A WIDER VIEW OF SEARCH
At Monz, SEO and GEO are part of the same strategy. Brand visibility on ChatGPT, Perplexity and Google AI Overviews sits alongside the foundations of classic search engine optimisation.
Read the related guideMultilingual architecture
CONNECTING MARKETS
For Turkish and international markets, I consider technical infrastructure and content as one integrated whole. Language targeting, URL planning and the relationships between pages need to work together.
Read the related guideContent, analysis & automation
FROM INSIGHT TO ACTION
I work closely with editorial teams to align content quality with strategy and conversion goals. AI and NLP help me accelerate analysis, automation and decision-making.
Read the related guideTechnical and editorial.
Working together.
Technical analysis helps identify what is preventing a site from being discovered and understood. Content strategy connects those findings to the questions an audience needs answered.
AI and NLP support my analysis, automation and decision-making. The aim is to make priorities clearer for the teams doing the work.
THE NEXT CONVERSATION
Let’s talk
about search.
SEO, AI search, your team’s next challenge.
A conversation is a good place to start.