Site Architecture
A multilingual website is more than a translation.
A practical guide to language and market targeting, URL planning and hreflang relationships.
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Search, content and
the technical foundations.
Practical editorial guides on SEO, AI search and multilingual websites. Clear questions, useful frameworks and primary sources.
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3 articles
GEO & AI search
From SEO to GEO: what changes, and what stays?
A practical introduction to AI-powered search, technical accessibility and becoming a useful source.
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Technical SEO
Which technical SEO problem should you solve first?
A practical framework for prioritising accessibility, indexing and canonical issues by their business impact.
Read the articleEditorial guides include sources and original publication dates. Search platforms and their guidance may change over time.